Data firm hit with first ever GDPR notice!

Data firm hit with first ever GDPR notice

A Canadian analytics firm that worked for Vote Leave has received the UK’s first formal notice under a key data law, the UK’s data protection watchdog has confirmed.

AggregateIQ (AIQ) was accused of processing people’s data “for purposes which they would not have expected”.

The firm has appealed against the notice, which was issued by the UK’s Information Commissioner’s Office. Law firm Mishcon de Reya said the notice was “significant”.

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